Starting a business in South Africa can be a rewarding venture, but it’s essential to approach it with a well-thought-out plan. To help you embark on this journey, we’ve prepared a step-by-step guide with 12 clear steps. As a bonus, you kickstart your entrepreneurial journey.

1. Work with a Business Coach.

Before diving into the world of entrepreneurship, it can help you greatly to seek guidance from a business coach. A business coach can provide you with the guidance and support you need to launch your business successfully. Digity currently offers free business coaching to entrepreneurs in South Africa. If you would like to receive expert guidance in starting your business, simply sign up for our business coaching.

2. Step 2: Identify Your Business Idea.

One of the key ingredients of any successful business is a great idea. What product or service do you want to offer, and how does it fulfill a need in the market? Thoroughly research your business idea to ensure it’s both viable and profitable.

3. Create a Business Plan

A well-structured business plan is your roadmap to success. It outlines your business goals, target audience, financial projections, and marketing strategy. A solid business plan is essential for attracting investors and guiding your business’s growth.

4: Register Your Business

Registering your business is an important step. Decide on the business structure (e.g., sole proprietorship or private company. Once you have chosen a business structure, you can register your business with the Companies and Intellectual Property Commission (CIPC). Alternatively, you can request for Digity to register your company on your behalf.

5. Get the necessary licenses and permits

Certain businesses in South Africa require specific licenses and permits. For example, if you’re planning to start a restaurant, you’ll need to get a food license from the local municipality. Therefore, it is best to find out what licenses and permits you will need in order to grow your specific business.

6. Financial Management

Set up a business bank account to separate your personal and business finances. Budget your startup costs, seek funding if necessary, and establish financial processes to manage your income and expenses efficiently.

7. Product or Service Development

If you’re offering a product, ensure that you source high-quality goods and work with reliable suppliers. For service-based businesses, create a structured process and ensure that you maintain consistency in service delivery.

8. Marketing and Branding

Your business needs a strong online presence. Develop a professional website, engage in social media marketing, and create a branding strategy that resonates with your target audience. Digity offers website design and marketing services to boost your brand’s visibility, so feel free to connect with us to discuss your marketing and branding.

9. Launch Your Business

When everything is in place, launch your business! Promote your products or services, network with potential clients, and use various marketing channels to reach your target audience. Remember to showcase your expertise through valuable content and offerings.

10. Continuous Learning and Adaptation

The business landscape is ever-evolving. Stay informed about industry trends, continuously adapt your strategies, and be open to learning from both successes and setbacks.

Optional Step: Invest in a Business Startup Package

Starting a business in South Africa is an exciting journey, but it can be complex and time-consuming. As a bonus, if you want to kickstart your entrepreneurial journey with confidence and ease, consider investing in one of Digity’s tailored Business Startup Packages. Our packages are designed to provide you with all the essential tools and resources needed to launch and grow a successful business. You’ll have access to services like professional website design, strategic marketing, branding, support, business coaching, and much more. With a Business Startup Package from Digity, you can save time, reduce the learning curve, and increase your chances of building a thriving business right from the start.

If you’re ready to take your entrepreneurial dreams to the next level, explore our range of Business Startup Packages. Don’t just start a business; launch it with confidence, guidance, and a solid foundation.



Starting your own business in South Africa is an exciting and challenging endeavor. By following this step-by-step guide and leveraging the resources offered by Digity, you’ll be well-equipped to embark on your entrepreneurial journey.

Remember, there is no need to try start a business on your own. With Digity’s free business coaching sessions, you can receive expert guidance from people who have been in business for years already. Simply click on the button below to schedule a free business coaching.

Good luck with your business endeavors!